Hi, nice to see you here -

I am Caro!

Strategic marketing leader with over 7 years of experience in fast-paced environments, empowering businesses to craft data-driven marketing strategies, reach targets, and drive sales growth in diverse industries.

About Professional Me

Excel in multitasking and leading cross-functional teams, specializing in brand building via social media, digital ads, and email campaigns. Expert in B2B and B2C marketing, leveraging skills in market research, strategy development, project management, and solution implementation. Core competencies and technical skills include:

Marketing Strategy | Social Media Strategy (Organic and Paid) | Digital Marketing | Ad Serving (Google Ads, Bing, Meta, Pinterest, TikTok) | Branding | Business Writing | Presentations | Project Management | Cross-functional Team Leadership | Google Suite (GA, GA4, UA, Google Trends) | Microsoft Suite (Excel, PowerPoint, Word, Advertising) | Hey Orca | HubSpot | Pardot | Salesforce | Jasper | ChatGPT | Zoho One (CRM, Marketing Automation) | French | Sprout

My Professional Timeline

Moves to St. Augustine, FL

Moves to the United States

Pittsburgh, PA

Bachelor of Arts (BA) in Business Administration and Entrepreneurship, Marketing Concentration

Université Laval, Quebec City, QC

Simple Life

Direct Online Marketing

Oversee all marketing campaigns to achieve quarterly and annual goals, creating flexible strategies across paid and organic channels for market success.

Lead new website design and development, serving as internal/external go-to resource, implementing processes to ensure smooth delivery and search engine optimization (SEO) continuity post-launch.

Coach internal teams and executives in digital marketing, elevating their understanding of strategy, execution, and optimization for organizational growth.

Crafted B2B and B2C social media strategies, achieving high organic engagement and substantial audience growth above industry standards for wholesalers, manufacturers, and others.

Acted as vital reference point for company in communication, social media strategy, and influencer marketing, reviewing and optimizing social media processes.

Streamlined workflow through strategy breakdown documents, allocating proper resources for client accounts and maximizing agency efficiency.

APPQ

Achieved 50%+ growth in social media audiences (Facebook & Instagram) within one year, exceeding 3rd-year targets by organically engaging, collaborating with influencers, and leveraging paid ads.

Reduced marketing expenditure 20% within first year by taking on additional, traditionally outsourced tasks, redirecting funds to mission-oriented programs.

Organized first and second virtual editions of annual event, breaking attendance records with 500+ viewers.

Alpha Lazer

Completed competitor analysis and devised company's first social media strategy, yielding 50% audience growth.

Managed CRM, developing B2B content, and expanding marketing strategies across email, social media, and out-of-home materials

Developed and managed engaging webinars for American organizations, educating partners on products to reach sales goals.

Google Digital Academy (Skillshop)

Google My Business (GMB)

Issued Jan 2023

Google Ads - Measurement Certification

Issued Jul 2022, Expires Jul 2023 (currently renewing certification)

Google Analytics Certification

Issued Sept 2022, Expires Sept 2023 (currently renewing certification)

Google Ads Search Certification

Issued Jul 2022, Expires Jul 2023 (currently renewing certification)

Semrush Academy

Building a Social Listening Program

Issued Aug 2022, Expires Aug 2024 (currently renewing certification)

Semrush SEO Crash Course

Issued Feb 2023, Expires Feb 2024

Competitive Analysis and Keyword Research Test

Issued Aug 2022, Expires Aug 2023 (currently renewing certification)

Reach out if you want to create impactful communication strategies together.

Text or Call

(412) 527-6033

Email

carokrzywiecki@gmail.com